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Ask for normal reviews confirming that this system is operating correctly and monitor the community periodically. Delegating a part of your promotional program to an out of doors entity doesn’t relieve you of responsibility underneath the FTC Act. Endorsements must reflect the sincere opinions or experiences of the endorser, and your plan may cause people to make up positive evaluations even when they’ve never accomplished business with you. However, it’s okay to invite people to post evaluations of your small business after they’ve actually used your services or products. If you’re providing them something of worth in return for these reviews, tell them upfront that they need to disclose what they acquired from you. You should also inform potential reviewers that the low cost might be conditioned upon their making the disclosure. That way, other shoppers can decide how a lot stock to place in those critiques.
This may require patents, copyrights, trademarks, or preservation of commerce secrets and techniques. Most companies have names, logos, and related branding strategies that could …